This week, social networking site Facebook has crossed 12-million user base in India. Globally, the networking site claims to have 500 million active users every day.
Remember the days when Orkut was the foremost social networking site in India? Those days are long past, and pretty much everyone is on Facebook now. It is increasingly a hangout for the 40-plus generation who use it to connect to their old classmates as well as a public bulletin board for the teens to let everyone know every detail of what is happening in their lives. We do not have the numbers for Orkut in India, but we are pretty confident that facebook has beaten it hollow.
The other social networking site, MySpace, has never been big in India.
In the coming year, we expect the number of Facebook users to go up even further. Indian advertisers are also looking at facebook as an advertising platform to reach out to specific demographics – something facebook does better than Google.Last month, Facebook announced its first Indian operation location as Hyderabad, which is also its first office in entire Asian region.
However, India still lacks behind as compared to other countries in terms of population penetration. According to a story in WSJ, with this new 12 million mark, the percentage penetration is close to just 1%, which is far low than compared to rest of the world.
Facebook India page officially announced this 12 million figure yesterday along with its new initiative-Facebook-Stories. Facebook-Stories is a new tool introduced, wherein users can share their own stories about impact of Facebook on their lives.
The report also suggests that while users in India upload more than 53 million photos in a month, mobile usage also increased nine-fold in the past year.With ever increasing facebook user base, the popularity of this social networking site is increasing day by day in India leaving behind other giants in the race.
Remember the days when Orkut was the foremost social networking site in India? Those days are long past, and pretty much everyone is on Facebook now. It is increasingly a hangout for the 40-plus generation who use it to connect to their old classmates as well as a public bulletin board for the teens to let everyone know every detail of what is happening in their lives. We do not have the numbers for Orkut in India, but we are pretty confident that facebook has beaten it hollow.
The other social networking site, MySpace, has never been big in India.
In the coming year, we expect the number of Facebook users to go up even further. Indian advertisers are also looking at facebook as an advertising platform to reach out to specific demographics – something facebook does better than Google.Last month, Facebook announced its first Indian operation location as Hyderabad, which is also its first office in entire Asian region.
However, India still lacks behind as compared to other countries in terms of population penetration. According to a story in WSJ, with this new 12 million mark, the percentage penetration is close to just 1%, which is far low than compared to rest of the world.
Facebook India page officially announced this 12 million figure yesterday along with its new initiative-Facebook-Stories. Facebook-Stories is a new tool introduced, wherein users can share their own stories about impact of Facebook on their lives.
The report also suggests that while users in India upload more than 53 million photos in a month, mobile usage also increased nine-fold in the past year.With ever increasing facebook user base, the popularity of this social networking site is increasing day by day in India leaving behind other giants in the race.
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